Huggies Launches Every Little Bottom to help ensure every baby has enough diapers by Alison Rhodes, The Safety Mom

By The Safety Mom

It’s hard to imagine that in the United States, but 1 in 3 mothers struggle to provide diapers for their babies. Some of them have to decide between paying utility bills and making sure that their babies have this basic item. I can’t imagine what it feels like for a mother facing these decisions. At first I thought, well just use cloth diapers. What I didn’t realize is that many Laundromats do not allow cloth diapers to be washed for sanitary reasons, making them an unrealistic option for mothers who don’t have in-home or private laundry access.

Recently Huggies started a new campaign – Every Little Bottom. This was created with a single mission – to help get diapers to babies in need. As a first step, Huggies will donate up to 20 million diapers in the U.S. in the next eight months. Huggies will kick off the donation with two million diapers given to ten local diaper banks across the country. These organizations are making a remarkable difference in their communities and this donation will help get assistance for even more babies.

In addition, these diaper banks are working with Huggies to help develop a sustainable solution to diaper need. This solution will include building awareness of diaper need, making additional diaper donations, and forging national and local partnerships that will provide the community-based support needed. In order to accomplish this, Huggies has forged partnerships with several organizations to help spread the word about diaper need and get people involved at the community level. Already, the March of Dimes, Boys and Girls Clubs of America, United Way, National Coalition of Pastors’ Spouses, National Latina Health Network, National Association of Hispanic Nurses, Girl Scouts of Eastern Missouri, and many Junior Leagues have joined Every Little Bottom and committed to supporting its mission.

For more information about diaper need and how to get involved, visit

Alison Rhodes is the founder of Safety Mom Enterprises and Safety Mom Solutions, the premier baby proofing and child safety company in the New York, New Jersey and Connecticut area. Alison is a family safety expert, TV personality and consultant.


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Filed under Child Safety, Health & Wellness, Uncategorized

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