PepsiCo, the makers of Pepsi and Doritos among other things, just announced that they will be striving to make their foods “healthier.” Most of the large food companies are being forced to do this. Programs such as Michelle Obama’s recently launched “Let’s Move” campaign is shining a spotlight on the serious issue of childhood obesity and is putting pressure on these companies to “shape up” their foods.
They really seem to be only paying lip service to this issue. PepsiCo’s pledge to cut sodium by one-fourth in five years from its key brands and to cut the average added sugar per serving in drinks by 25 percent is pretty weak. That’s the best they can do? Is this really a commitment to help create healthier products. It seems as if they were serious about this they could step up the progress. Why on earth would it take 10 years to reduce added sugar by 25%?
The company’s main focus seems to be on their more profitable sector – the less healthy brands that they like to call the “fun for you” products such as Lay’s potato chips. Hmmm, now which brand will seem more appealing to a teen?
Alison Rhodes is the founder of Safety Mom Enterprises and Safety Mom Solutions, the premier baby proofing and child safety company in the New York, New Jersey and Connecticut area. Alison is a family safety expert, TV personality and consultant.